How We Drove 389% EU Revenue Growth for Candy Horse
Cathrine Laudrup-Dufour and her horse Mount St. John’s Freestyle for Candy Horse (2025)
Since March 2025, our goal was clear: transform Candy Horse from a fragmented ecommerce operation into a scalable international brand.
Client: Candy Horse
Scope: Full brand management - strategy, ecommerce, communications, analytics, PR and marketing operations
Markets: EMEA, with focus on Germany, France and Poland
Candy Horse (est. 2021) is a fast-growing equestrian brand known for its handmade horse cookies and herbal wooden chews.
When we began working with the brand, the products had strong demand, but the infrastructure required to scale internationally was missing.
Our role was to transform Candy Horse from a primarily locally operated ecommerce brand into a scalable European business.
Before our collaboration, the brand had strong product demand but lacked the infrastructure required for international scaling.
Key limitations included:
• Separate ecommerce stores for Poland and EU markets running on different platforms
• No reliable analytics or GA4 tracking
• No CRM revenue channel (email generated 0% of revenue)
• EU communication primarily in English, limiting conversions in key markets
To unlock growth, the brand needed structural transformation - not just marketing.
The Challenge
389%
That’s how much revenue in key European markets grew ever since we started implementing our strategy
What We Implemented?
Unified Ecommerce Infrastructure
We merged previously separate stores into one international ecommerce system, allowing the brand to scale across markets while simplifying operations and analytics.
Data & Analytics Foundation
We implemented a fully optimized GA4 analytics setup, enabling the brand to track performance, understand customer behavior, and make data-driven decisions.
Email as a New Revenue Engine
We built a full email marketing ecosystem, including automations, segmentation and a structured newsletter strategy.
Result: email now generates ~30% of total revenue.
Localized International Communication
We introduced market-specific communication instead of relying on English across Europe.
Customers now receive content in:
• French
• German
• Polish
This significantly increased trust and conversion rates in key EU markets.
Strategic Outcome
Candy Horse now operates on a scalable international ecommerce foundation.
The brand benefits from:
• unified ecommerce infrastructure
• reliable analytics and performance tracking
• a powerful CRM revenue channel
• localized communication across major EU markets
What started as a fragmented ecommerce setup is now a structured international growth engine - and Candy Horse is only getting started.
Results
Within one year of implementing the new infrastructure and strategy:
• Total revenue increased nearly 60% YoY
• Orders increased by over 30%
• Average order value (AOV) increased by ~20%
The most dramatic growth occurred outside Poland.
EU revenue increased by 389%.
This growth was driven by localized communication, unified ecommerce infrastructure and the introduction of a CRM revenue channel.
Let’s grow your business
➡️ talk to:
Susanna Michalek
scm@sumorimedia.com
+49 (0) 175 9407192